Retail & E-commerce

How do retail and e-commerce businesses use direct mail in 2025?

In 2025, inboxes are overflowing with businesses trying to sell and digital advertising are getting scrolled past in seconds, direct mail gives retail and e-commerce businesses a way to cut through the noise and connect with customers in a way they can see, touch, and remember.

Here’s how retailers and online brands are using print and direct mail to drive sales:

1 - Promotions – Eye-catching offers and discounts delivered straight to customers’ doors. No spam folder, no algorithms—just an irresistible deal in their hands.

2 - Existing customer mailings – Reward repeat customers with exclusive discounts, early access to sales, or personalised product recommendations.

3 - Catalogues & Brochures – Perfect for showcasing seasonal collections, new arrivals, or bestsellers, keeping your brand front and centre in customers’ homes.

4 - Abandoned Cart Mail – Digital reminders get ignored, but a personalised postcard with a discount code can bring customers back to complete their purchase.

5 - Subscription & Membership Renewal Reminders – For brands with loyalty schemes or subscription boxes, direct mail is a high-impact way to keep customers engaged and reduce churn.

Why It Works

📌 Mail stays in homes for an average of 4.4 weeks—way longer than any online ad.
📌 It’s trusted—82% of people say they trust print ads more than digital ones.
📌 It’s personal—A well-designed, personalised piece of mail gets noticed.

If you want to increase sales, drive engagement, and build stronger customer relationships, direct mail could be the missing piece in your marketing strategy.

Want to see how it could work for your business? Let’s chat. 📩

Start the conversation today...