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Why use mail?
What can you mail?
Who uses mail?
About us
Contact
Home
What we do
Data servicesPrint servicesBusiness mailAdvertising & Marketing MailPublishing & Subscription Mail
Why use mail?
What can you mail?
Who uses mail?
About us
Contact

Data services

What data can you use and what best practises should you apply?

Existing customer database

Existing or lapsed. This is data you've collected when the customer placed an order for your services or products.

3rd party database lists

Purchasing data from a 3rd party supplier is a great way to get access to highly targeted personalised data. Target prospects based on location, age, income or council tax band to name a few.

Lookalikes

Send us your existing customer base, we create a profile of your most common purchaser. We then target recipients that aren't already customers.

Local area

Target every house and business within your local area to attract your services and products. GDPR friendly as no data is required when you use door drop services.

Online triggers

A prospect or existing customer may be opening emails but not acting or a customer has added something to their basket and not completed the purchase. Send them a mailer to encourage action.

Marketing data

Specific marketing data includes people who have just moved house, businesses that have just been set up, or even when your insurance is due for renewal.

Top tips from our data specialists -

1 - Instead of using everyone in your list, niche down your recipients as much as possible. Not everyone within your database will have the same requirements. Filter down using job title, location or order history.

2 - Testing different data sets will help you find the best results.

3 - Accurate clean data enables you to access the cheapest postage options.

4 - Cleanse your data regularly to keep your data up to date and ensure you're not overspending.

5 - It's better to mail 500 three times than 1500 people once.

What else do you need to know?

Data cleansing

Keeping your data in good health is key to keeping costs down and ensuring your recipient gets what you send.

TIP - We recommend cleaning your data before every mailing or at least once a year.

Checking your data for gone aways. movers, MPS (mailing preference list), TPS (telephone preference list), deceased, PAF (postcode address finder) and duplicates are common checks.

Checking these records is crucial to ensure you stay GDPR compliant and aren't spending money on print and postage on people that won't reply.